Best Appifyfor Shopify merchantsBest Appifyfor Shopify merchants
Add unlimited custom product options, price add-ons and conditional logic to Shopify. Create flexible product page variations and boost your AOV easily.
Free plan available, paid plans from $8.99/month. Prices are the published USD list prices on the Shopify App Store and exclude usage charges.
| Plan | Price |
|---|---|
| FREE | Free |
| PRO | $8.99/month |
| ADVANCED | $14.99/month |
| ENTERPRISE | $39.99/month |
The top plan is 4.4× the entry plan, a normal spread — the tiers are most likely gated on volume rather than on features.
From our daily App Store rank tracking and review history — signals a static listing doesn't show.
Measured against the 173 reviewed apps in Product variants, where it currently sits at #122 of 363 listings.
| Wow Custom Product Options | Product variants median | |
|---|---|---|
| Rating | 5 | 5 |
| Reviews | 6 | 21 |
Review volume is below the category median, so weigh the rating lightly and read the most recent reviews.
We track Shopify App Store search results daily. Wow Custom Product Options currently sits at #7 for “custom product options”.
| Search term | Position | How contested |
|---|---|---|
| custom product options | #7 | Hard(66/100) |
| easify custom product options | #11 | Hard(72/100) |
| custom product | #13 | Hard(66/100) |
| customize product | #14 | Hard(67/100) |
| custom products | #14 | Hard(72/100) |
| photo upload | #15 | Moderate(40/100) |
| product personalization | #17 | Hard(72/100) |
| product options and customizer | #18 | Hard(74/100) |
| product options & customizer | #20 | Hard(76/100) |
Its most contested win is “custom product options” at #7, a term we score 66/100 for difficulty — the apps competing for it hold thousands of reviews between them.
The most-reviewed apps in Product variants, with their current rating and entry price.
| App | Rating | Reviews | Price from | Compare |
|---|---|---|---|---|
| Globo Product Options, Variant | 4.9 | 4,782 | $9.90/mo | compare |
| Easify Custom Product Options | 4.9 | 2,909 | $9.99/mo | compare |
| Color Swatch King: Variants | 5 | 2,813 | $5/mo | compare |
| Infinite Options for Products | 4.7 | 2,427 | $12.99/mo | compare |
| OPTIS Product Options, Variant | 4.9 | 2,264 | $9.99/mo | compare |
| GLO Color Swatch Variant Image | 5 | 1,700 | $9.90/mo | compare |
| Zepto Product Personalizer | 4.9 | 1,297 | $9.99/mo | compare |
| Hulk Product Options | 4.8 | 1,143 | $10/mo | compare |
Wow Custom Product Options has a free plan, and paid plans start at $8.99 per month. The free tier is normally capped on volume, so check the limit against what your store does today.
Wow Custom Product Options publishes 4 plans: FREE (free), PRO at $8.99/month, ADVANCED at $14.99/month, ENTERPRISE at $39.99/month. These are list prices from the Shopify App Store and exclude any usage-based charges.
Wow Custom Product Options holds 5 out of 5 from 6 merchant reviews. That is a small sample, so weigh the rating lightly — read the most recent reviews and judge the app on its features and support instead.
Wow Custom Product Options currently ranks #7 for "custom product options" in Shopify App Store search, based on our daily rank tracking.
The most-reviewed alternatives in Product variants are Globo Product Options, Variant, Easify Custom Product Options and Color Swatch King: Variants. The comparison table above shows each one's rating, review count and entry price.
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