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Shopify Product Options App for Shopify. Create variants options with infinite options.
Free plan available, paid plans from $9.99/month. Prices are the published USD list prices on the Shopify App Store and exclude usage charges.
| Plan | Price |
|---|---|
| Starter Plan Free | Free |
| Basic Plan | $9.99/month |
| Advanced | $19.99/month |
The top plan is 2.0× the entry plan, a normal spread — the tiers are most likely gated on volume rather than on features.
92% of ratings are 4 or 5 stars, and 27 merchants have left a 1-star review.
Across the 62 most recent reviews, the merchants writing them were mostly in United States, United Kingdom, Australia. 44% had been running the app for a year or more before reviewing it. The developer replied to 44% of them.
At $9.99/mo to start, Variant Option Product Options is priced around the category — the median entry price across 8 apps in this category is $9.99/mo.
Aggregated from 48 reviews with written feedback — we analyse the sentiment behind the ratings, we don't reprint reviews.
From our daily App Store rank tracking and review history — signals a static listing doesn't show.
Measured against the 13 reviewed apps in Custom products - Other, where it currently sits at #8 of 13 listings.
| Variant Option Product Options | Custom products - Other median | |
|---|---|---|
| Rating | 4.7 | 4.9 |
| Reviews | 606 | 606 |
Review volume is around the middle of the category, so read the rating as a real but not decisive signal.
We track Shopify App Store search results daily. Variant Option Product Options currently sits at #1 for “variant option product options”, and is in the top 10 for 25 of the terms we track it on.
| Search term | Position | How contested |
|---|---|---|
| variant option product options | #1 | Hard(64/100) |
| globo product options | #1 | Brutal(81/100) |
| infinite product options | #2 | Brutal(80/100) |
| swatch king | #2 | Hard(60/100) |
| uploadkit | #2 | Moderate(56/100) |
| product options and customizer | #2 | Hard(74/100) |
| swatch kings | #3 | Moderate(56/100) |
| variant options | #4 | Hard(72/100) |
| easify | #4 | Approachable(38/100) |
| variants options | #4 | Brutal(81/100) |
| product builder | #4 | Approachable(31/100) |
| infinite options by shoppad | #4 | Hard(72/100) |
Its most contested win is “product variants” at #8, a term we score 82/100 for difficulty — the apps competing for it hold thousands of reviews between them.
Showing its 12 strongest positions of 25 tracked search terms.
The most-reviewed apps in Custom products - Other, with their current rating and entry price.
| App | Rating | Reviews | Price from | Compare |
|---|---|---|---|---|
| Globo Product Options, Variant | 4.9 | 4,782 | $9.90/mo | compare |
| Easify Custom Product Options | 4.9 | 2,909 | $9.99/mo | compare |
| Zepto Product Personalizer | 4.9 | 1,297 | $9.99/mo | compare |
| PC ‑ Custom Product Options | 4.7 | 1,143 | $8.90/mo | compare |
| Qikify Custom Product Options | 4.9 | 906 | $19.99/mo | compare |
| OP Color Swatch Variant Images | 5 | 781 | $11.90/mo | compare |
| APO Product Options, Variants | 4.6 | 469 | $14.99/mo | compare |
| EasyFlow Product Options | 4.9 | 417 | $9.99/mo | compare |
Built by Relentless Apps, on the App Store since February 2017.
Variant Option Product Options has a free plan, and paid plans start at $9.99 per month. The free tier is normally capped on volume, so check the limit against what your store does today.
Variant Option Product Options publishes 3 plans: Starter Plan Free (free), Basic Plan at $9.99/month, Advanced at $19.99/month. These are list prices from the Shopify App Store and exclude any usage-based charges.
Variant Option Product Options holds 4.7 out of 5 from 606 merchant reviews, with 92% of them at 4 or 5 stars. That is enough volume for the rating to mean something; roughly 14% of apps on the store reach 100 reviews.
Variant Option Product Options currently ranks #1 for "variant option product options" in Shopify App Store search, based on our daily rank tracking.
The most-reviewed alternatives in Custom products - Other are Globo Product Options, Variant, Easify Custom Product Options and Zepto Product Personalizer. The comparison table above shows each one's rating, review count and entry price.
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