Best Appifyfor Shopify merchantsBest Appifyfor Shopify merchants
Add unlimited product options, variants options, and pricing add-ons to products and collections in your Shopify store with Product Customizer.
Free plan available, paid plans from $8.90/month. Prices are the published USD list prices on the Shopify App Store and exclude usage charges.
| Plan | Price |
|---|---|
| Free plan | Free |
| BASIC CUSTOMIZER | $8.90/month |
| PREMIUM CUSTOMIZER | $18.90/month |
The top plan is 2.1× the entry plan, a normal spread — the tiers are most likely gated on volume rather than on features.
95% of ratings are 4 or 5 stars, and 42 merchants have left a 1-star review.
Across the 61 most recent reviews, the merchants writing them were mostly in United States, United Kingdom, Australia. 27% had been running the app for a year or more before reviewing it. The developer replied to 89% of them.
At $8.9/mo to start, PC ‑ Custom Product Options is priced around the category — the median entry price across 8 apps in this category is $9.99/mo.
Aggregated from 56 reviews with written feedback — we analyse the sentiment behind the ratings, we don't reprint reviews.
From our daily App Store rank tracking and review history — signals a static listing doesn't show.
Measured against the 13 reviewed apps in Custom products - Other, where it currently sits at #5 of 13 listings.
| PC ‑ Custom Product Options | Custom products - Other median | |
|---|---|---|
| Rating | 4.7 | 4.9 |
| Reviews | 1,143 | 606 |
Review volume is around the middle of the category, so read the rating as a real but not decisive signal.
We track Shopify App Store search results daily. PC ‑ Custom Product Options currently sits at #4 for “product options and customizer”, and is in the top 10 for 9 of the terms we track it on.
| Search term | Position | How contested |
|---|---|---|
| product options and customizer | #4 | Hard(74/100) |
| custom product options | #4 | Hard(66/100) |
| custom product | #5 | Hard(66/100) |
| custom products | #6 | Hard(72/100) |
| customize product | #6 | Hard(67/100) |
| easify custom product options | #6 | Hard(72/100) |
| product options & customizer | #7 | Hard(76/100) |
| customize | #9 | Hard(77/100) |
| customizer | #9 | Hard(76/100) |
| customization | #12 | Hard(76/100) |
| variant option | #12 | Hard(72/100) |
| product options | #12 | Hard(79/100) |
Its most contested win is “customize” at #9, a term we score 77/100 for difficulty — the apps competing for it hold thousands of reviews between them.
Showing its 12 strongest positions of 25 tracked search terms.
The most-reviewed apps in Custom products - Other, with their current rating and entry price.
| App | Rating | Reviews | Price from | Compare |
|---|---|---|---|---|
| Globo Product Options, Variant | 4.9 | 4,782 | $9.90/mo | compare |
| Easify Custom Product Options | 4.9 | 2,909 | $9.99/mo | compare |
| Zepto Product Personalizer | 4.9 | 1,297 | $9.99/mo | compare |
| Qikify Custom Product Options | 4.9 | 906 | $19.99/mo | compare |
| OP Color Swatch Variant Images | 5 | 781 | $11.90/mo | compare |
| Variant Option Product Options | 4.7 | 606 | $9.99/mo | compare |
| APO Product Options, Variants | 4.6 | 469 | $14.99/mo | compare |
| EasyFlow Product Options | 4.9 | 417 | $9.99/mo | compare |
Built by Product Customizer, on the App Store since November 2012.
PC ‑ Custom Product Options has a free plan, and paid plans start at $8.90 per month. The free tier is normally capped on volume, so check the limit against what your store does today.
PC ‑ Custom Product Options publishes 3 plans: Free plan (free), BASIC CUSTOMIZER at $8.90/month, PREMIUM CUSTOMIZER at $18.90/month. These are list prices from the Shopify App Store and exclude any usage-based charges.
PC ‑ Custom Product Options holds 4.7 out of 5 from 1,143 merchant reviews, with 95% of them at 4 or 5 stars. That is a large enough sample to take the rating seriously — only about 2% of apps on the store reach 1,000 reviews.
PC ‑ Custom Product Options currently ranks #4 for "product options and customizer" in Shopify App Store search, based on our daily rank tracking.
The most-reviewed alternatives in Custom products - Other are Globo Product Options, Variant, Easify Custom Product Options and Zepto Product Personalizer. The comparison table above shows each one's rating, review count and entry price.
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