Building Shopify apps?Bestappify for developers
All appsScored ranking · updated weekly

Best Shopify Product Variants Apps

The 30 strongest of the 521 product variants apps in our index of the Shopify App Store category chart, scored on four things we measure ourselves: how many stores use it, how well those stores rate it, whether it is gaining or losing ground, and what it costs. No editor picks the order, and nobody can pay to move up it.

Apps in category
521
Top score
97.2
With a free plan
25 of 30
Rank tracked for
10 days

The short answer

Five ways to be the right product variants app. Each award is the highest scorer that fits it, and no app can win twice.

Best overall

The highest total score in the category: 421 reviews at 5.0, and 96.2 out of 100 on adoption against every other product variants app.

Best paid app

No free tier, so the price component holds it down the ranked list — but 64 merchants rate it 5.0, and it starts at $7.5/month.

Fastest growing

Gained 29 reviews in the last 10 days and climbed 14 places in the category chart.

Most established

4,782 reviews — more than anything else Shopify files under product variants — and still rated 4.9.

The full ranking

Sorted by BestAppify Score. The four bars under each app are its percentile within this category on each component — a 90 on adoption means only a tenth of product variants apps have more reviews.

  1. 1
    Ymq Product Options, Variants

    Create unlimited custom options in minutes — no code needed. Break Shopify’s 100-variant limit with YMQ Product Options App. Offer 30+ option types...

    5(421)Free · then $9.99Category rank 21+4
    97.2
    score
    Adoption
    96
    Satisfaction
    98
    Momentum
    95
    Price
    100
    View on the Shopify App Store
  2. 2
    Back in stock Restock Preorder

    Send automatic back in stock emails when products or variants are restocked. Easy to customize, supports all themes, and helps recover lost sales.

    5(151)Free · then $5.99Category rank 34+7
    95.7
    score
    Adoption
    94
    Satisfaction
    96
    Momentum
    95
    Price
    100
    View on the Shopify App Store
  3. 3
    Platmart Color Swatches

    Best Color Swatches Shopify app from Platmart. Combined listings app: link related products with swatches. Add swatches on product page and collection page.

    5(143)Free · then $9.99Category rank 37+6
    95.2
    score
    Adoption
    93
    Satisfaction
    96
    Momentum
    94
    Price
    100
    View on the Shopify App Store
  4. 4
    MP Size Chart & Size Guide

    Reduce sizing confusion and returns with AI fit recommendations, customizable Shopify size charts, 30+ templates, CSV import, and free migration support.

    5(871)Free · then $6.95Category rank 14 0
    94.8
    score
    Adoption
    98
    Satisfaction
    99
    Momentum
    80
    Price
    100
    View on the Shopify App Store
  5. 5
    OP Color Swatch Variant Images

    Color swatch app for Shopify product variants: image swatches, variant images, collection page swatches, sold out and low stock badges, product groups.

    5(803)Free · then $11.9Category rank 15 0
    94.4
    score
    Adoption
    97
    Satisfaction
    99
    Momentum
    78
    Price
    100
    View on the Shopify App Store
  6. 6
    Jotly Size Chart & Size Guide

    Size charts and size guides for Shopify made simple with Jotly. Add text, images, and multi-language support using our drag-and-drop builder.

    5(75)Free · then $6.99Category rank 62+3
    91.5
    score
    Adoption
    88
    Satisfaction
    92
    Momentum
    90
    Price
    100
    View on the Shopify App Store
  7. 7
    Aris Product Options, Variants

    A product customizer with limitless product options, variants options, diverse styles and features like price add-on, bundle, file upload and color swatches

    4.9(1,677)Free · then $12Category rank 7 0
    90.6
    score
    Adoption
    99
    Satisfaction
    83
    Momentum
    80
    Price
    100
    View on the Shopify App Store
  8. 8
    LinkedOption Combined Listings

    Link separate products as variants with SEO-friendly URLs, color or image swatches, collection swatches, CSV import/export, and bulk product groups.

    5(140)Free · then $9.99Category rank 40-2
    90.6
    score
    Adoption
    93
    Satisfaction
    96
    Momentum
    73
    Price
    100
    View on the Shopify App Store
  9. 9
    Smart Size Chart & Size Guide

    Boost conversions and cut returns with SmartSize’s size charts and size recommender. Launch in minutes and give shoppers instant size advice. No extra charges.

    4.9(144)Free · then $9Category rank 36+4
    90.5
    score
    Adoption
    93
    Satisfaction
    80
    Momentum
    94
    Price
    100
    View on the Shopify App Store
  10. 10
    SA Variant Image Automator

    Auto-assign variant image and product images. Show multiple variant images by option selection. Keeps your existing variant image gallery and layout intact.

    4.9(757)Free · then $5Category rank 16 0
    89.7
    score
    Adoption
    97
    Satisfaction
    82
    Momentum
    80
    Price
    100
    View on the Shopify App Store
  11. 11
    Options Price Calculator

    Add unlimited product options with with formula-based dynamic pricing. Perfect for custom and made-to-measure products without creating extra variants.

    5(25)Free · then $9.99Category rank 99+6
    86.3
    score
    Adoption
    80
    Satisfaction
    86
    Momentum
    88
    Price
    100
    View on the Shopify App Store
  12. 12
    LensAdvisor: Prescription Lens

    Add a prescription lens flow to any Shopify product. Capture Rx with AI, route orders to your optical labs, and fulfill automatically online or in store.

    5(35)Free · then $169Category rank 85+1
    86
    score
    Adoption
    83
    Satisfaction
    89
    Momentum
    77
    Price
    100
    View on the Shopify App Store
  13. 13
    Nova Variant Images & Swatch

    Add multiple images to product variants in Shopify. Support video & 3D Model. Variant Image Automator helps you Reduce returns & Boost conversions. Try free

    4.9(39)Free · then $9.99Category rank 81+8
    85.5
    score
    Adoption
    85
    Satisfaction
    74
    Momentum
    93
    Price
    100
    View on the Shopify App Store
  14. 14
    SmartOptions Custom Options

    Add unlimited custom product options to your Shopify store. Color swatches, date pickers, price add-ons, and more.

    4.9(35)Free · then $3.99Category rank 87+45
    85.5
    score
    Adoption
    83
    Satisfaction
    73
    Momentum
    97
    Price
    100
    View on the Shopify App Store
  15. 15
    Easy Variant Images

    The default Shopify behavior lets you add single images to a variant. With our app, you can easily attach multiple images per variant. What's more,...

    5(64)$7.5/moCategory rank 66+3
    85
    score
    Adoption
    88
    Satisfaction
    92
    Momentum
    85
    Price
    65
    View on the Shopify App Store
  16. 16
    ILM Size Chart & Size Guide

    ILM Size Chart & Size Guide for Shopify. Build charts with templates, unit conversion (cm/in), and auto-translate for global stores.

    4.9(48)Free · then $4.99Category rank 76+2
    84.5
    score
    Adoption
    86
    Satisfaction
    75
    Momentum
    85
    Price
    100
    View on the Shopify App Store
  17. 17
    Color Swatch King: Variants

    Combine product variations listings like colors & materials for a higher converting customer experience. Make variant listings SEO-friendly with unique URLs.

    5(2,813)Free · then $5Category rank 3 0
    83.9
    score
    Adoption
    100
    Satisfaction
    100
    Momentum
    20
    Price
    100
    View on the Shopify App Store
  18. 18
    GLO Color Swatch Variant Image

    Add color & image swatches, product bundles, and variant grouping to boost SEO and sales. No-code. Works with any Shopify theme.

    5(1,700)Free · then $9.9Category rank 6 0
    83.6
    score
    Adoption
    99
    Satisfaction
    100
    Momentum
    20
    Price
    100
    View on the Shopify App Store
  19. 19
    EVS ‑ Easy Variation Swatches

    Spice up your product page with Easy Variant Swatches. Replace boring dropdown variants with Image, Color, and Button Swatches. We are visual crea...

    5(29)$7.5/moCategory rank 92+11
    83.2
    score
    Adoption
    82
    Satisfaction
    88
    Momentum
    92
    Price
    65
    View on the Shopify App Store
  20. 20
    GeoStock ‑ Store Locator

    Show inventory by store location. Perfect for multi-location retailers. Display stock by warehouse, reduce cart abandonment, boost sales & conversions.

    4.9(99)$9.99/moCategory rank 47+14
    82.9
    score
    Adoption
    91
    Satisfaction
    79
    Momentum
    97
    Price
    53
    View on the Shopify App Store
  21. 21
    Rubik Variant Images & Swatch

    Enhance your product pages by showing only relevant variant images and image swatches. You can set a custom image or color swatch to variant selector.

    5(427)Free · then $25Category rank 20 0
    82.3
    score
    Adoption
    96
    Satisfaction
    99
    Momentum
    20
    Price
    100
    View on the Shopify App Store
  22. 22
    Kefi: Color Swatch Options

    Boost conversions with color swatches on product & collection pages. Group products with combined listings. Choose from 8+ styles. Customize colors and shapes.

    5(47)Free · then $9Category rank 78 0
    81.8
    score
    Adoption
    85
    Satisfaction
    90
    Momentum
    50
    Price
    100
    View on the Shopify App Store
  23. 23
    SA Variants: Combined Listings

    Link separate products as a combined listing. Split variants into products with their URL & SEO, or group products with color swatch. Supports all Shopify plans

    5(395)Free · then $5Category rank 23-1
    81.4
    score
    Adoption
    96
    Satisfaction
    98
    Momentum
    18
    Price
    100
    View on the Shopify App Store
  24. 24
    Camouflage: Hide Sold Variants

    Easy way to hide any variant from Shopify product pages. Strike-through variants to make the variants appear sold out. Completely hide unavailable variants.

    5(258)Free · then $7Category rank 28 0
    81.3
    score
    Adoption
    95
    Satisfaction
    97
    Momentum
    20
    Price
    100
    View on the Shopify App Store
  25. 25
    G: Combined Listings & Variant

    Grouptify assists Shopify merchants in merging related products into a single display, enhancing conversions and the overall shopping experience. Swatches, SEO

    5(380)Free · then $5Category rank 25-1
    81.2
    score
    Adoption
    95
    Satisfaction
    97
    Momentum
    18
    Price
    100
    View on the Shopify App Store
  26. 26
    DPO Dynamic Product Options

    Dynamic Product Options is an app to manage customizable product options. Create configurable and bundle products of any complexity. Add math formu...

    4.9(292)$9.99/moCategory rank 27 0
    81
    score
    Adoption
    95
    Satisfaction
    81
    Momentum
    78
    Price
    53
    View on the Shopify App Store
  27. 27
    Stamp Show Variants Collection

    Show variants on collection pages. Split variants into separate products & list variants as products with variant swatches, shoppers see every option & buy more

    5(154)Free · then $12Category rank 33 0
    80.9
    score
    Adoption
    94
    Satisfaction
    97
    Momentum
    20
    Price
    100
    View on the Shopify App Store
  28. 28
    Multi‑Location Stock info

    Show stores Inventory on Shopify product pages! Help customers find nearby stock and select stores based on their geolocation. Also, Tag products by location

    5(25)$4.99/moCategory rank 102+2
    80.1
    score
    Adoption
    80
    Satisfaction
    86
    Momentum
    78
    Price
    71
    View on the Shopify App Store
  29. 29
    Globo Product Options, Variant

    Create unlimited custom product options with text, dropdown, file upload, swatches, and more. Easy Shopify product personalization & customization.

    4.9(4,782)Free · then $9.9Category rank 1 0
    79.5
    score
    Adoption
    100
    Satisfaction
    85
    Momentum
    20
    Price
    100
    View on the Shopify App Store
  30. 30
    Easify Custom Product Options

    Best Shopify Product Options app for unlimited variant option product options with image upload, text box, file upload, product add-ons & product personalizer.

    4.9(2,909)Free · then $9.99Category rank 2 0
    79.3
    score
    Adoption
    100
    Satisfaction
    85
    Momentum
    20
    Price
    100
    View on the Shopify App Store

How the score is calculated

The BestAppify Score is four measurements, each turned into a percentile against the other product variants apps and then weighted. It is computed from our own crawl of the App Store — no human ranks these, and no app can pay to move.

Adoption35%
Review count on a log scale. It is the only public proxy for how many stores actually run the app, and the log stops a single 43,000-review incumbent from flattening everything beneath it.
Satisfaction30%
The star rating, shrunk toward the category average in proportion to how few reviews back it. Half of all rated Shopify apps show exactly 5.0 off a median of four reviews, so the raw number separates almost nothing.
Momentum20%
Reviews gained and category-rank movement over the last 52 days, from our own daily snapshots of the App Store charts. An app losing ground scores badly here even if its lifetime totals look strong.
Price15%
A plan a live store can stay on for $0 takes the top of this component; paid apps are ranked cheapest-first across a narrower band, so price nudges the order without overruling thousands of merchants.

What it cannot see: whether the app is any good at the job. Nothing here reads the feature list or installs the app, so treat the score as a shortlist, not a verdict — it tells you which three or four of these 30 are worth an hour of your evening, and no more than that. Apps whose pricing the crawler could not read score below the paid range on price rather than in the middle of it, deliberately: a price you cannot check before installing is a cost too. Momentum is measured over the last 10 days — the run of days on which our coverage of this category has been complete enough for one day's rank to mean the same thing as another's. It is deliberately shorter for categories we finished crawling recently: a rank of 4th out of the 28 apps we had in July is not comparable to 6th out of 436 today, and treating it as though it were would have scored every established app in some categories as falling.

Related categories

App Store Weekly

The apps in your stack change quietly. We crawl every listing in the Shopify App Store daily and send one email a week: which apps renamed themselves, which rewrote what they promise, and what we found in the data.

Free. Unsubscribe in one click.

Already running a few of these?

Run a free audit of your store to see what you have installed, which apps overlap, and where you are paying twice for the same job.

Run a free store audit