Create unlimited Shopify product options: text, dropdown, calendar, file upload, swatches, button, checkbox, more. Build custom product variants 3x faster.
Free plan available, paid plans from $9.99/month. Prices are the published USD list prices on the Shopify App Store and exclude usage charges.
| Plan | Price |
|---|---|
| Free | Free |
| Growth | $9.99/month |
| Scale | $29.99/month |
| Enterprise | $149.99/month |
The ladder spans 15× from the cheapest paid plan to the most expensive, so the price you start on is unlikely to be the price you stay on — check which limit moves you up a tier.
99% of ratings are 4 or 5 stars, and 4 merchants have left a 1-star review.
Across the 63 most recent reviews, the merchants writing them were mostly in United States, United Kingdom, Netherlands. 11% had been running the app for a year or more before reviewing it. The developer replied to 0% of them.
At $9.99/mo to start, EasyFlow Product Options is priced around the category — the median entry price across 8 apps in this category is $9.99/mo.
Aggregated from 52 reviews with written feedback — we analyse the sentiment behind the ratings, we don't reprint reviews.
From our daily App Store rank tracking and review history — signals a static listing doesn't show.
Measured against the 13 reviewed apps in Custom products - Other, where it currently sits at #10 of 13 listings.
| EasyFlow Product Options | Custom products - Other median | |
|---|---|---|
| Rating | 4.9 | 4.9 |
| Reviews | 417 | 606 |
Review volume is below the category median, so weigh the rating lightly and read the most recent reviews.
We track Shopify App Store search results daily. EasyFlow Product Options currently sits at #1 for “smart pricing”, and is in the top 10 for 25 of the terms we track it on.
| Search term | Position | How contested |
|---|---|---|
| smart pricing | #1 | Approachable(24/100) |
| payflow | #1 | Approachable(37/100) |
| easify product options | #3 | Hard(74/100) |
| variant option product options | #3 | Hard(64/100) |
| upcharge | #4 | Hard(71/100) |
| king product options | #4 | Hard(74/100) |
| uppromote | #5 | Hard(61/100) |
| live product options | #5 | Hard(72/100) |
| customize | #5 | Hard(77/100) |
| easify custom product options | #5 | Hard(72/100) |
| option produit | #6 | Hard(63/100) |
| customizer | #6 | Hard(76/100) |
Its most contested win is “products” at #6, a term we score 90/100 for difficulty — the apps competing for it hold thousands of reviews between them.
Showing its 12 strongest positions of 25 tracked search terms.
The most-reviewed apps in Custom products - Other, with their current rating and entry price.
| App | Rating | Reviews | Price from | Compare |
|---|---|---|---|---|
| Globo Product Options, Variant | 4.9 | 4,782 | $9.90/mo | compare |
| Easify Custom Product Options | 4.9 | 2,909 | $9.99/mo | compare |
| Zepto Product Personalizer | 4.9 | 1,297 | $9.99/mo | compare |
| PC ‑ Custom Product Options | 4.7 | 1,143 | $8.90/mo | compare |
| Qikify Custom Product Options | 4.9 | 906 | $19.99/mo | compare |
| OP Color Swatch Variant Images | 5 | 781 | $11.90/mo | compare |
| Variant Option Product Options | 4.7 | 606 | $9.99/mo | compare |
| APO Product Options, Variants | 4.6 | 469 | $14.99/mo | compare |
Built by Storeware, on the App Store since October 2023.
EasyFlow Product Options has a free plan, and paid plans start at $9.99 per month. The free tier is normally capped on volume, so check the limit against what your store does today.
EasyFlow Product Options publishes 4 plans: Free (free), Growth at $9.99/month, Scale at $29.99/month, Enterprise at $149.99/month. These are list prices from the Shopify App Store and exclude any usage-based charges.
EasyFlow Product Options holds 4.9 out of 5 from 417 merchant reviews, with 99% of them at 4 or 5 stars. That is enough volume for the rating to mean something; roughly 14% of apps on the store reach 100 reviews.
EasyFlow Product Options currently ranks #1 for "smart pricing" in Shopify App Store search, based on our daily rank tracking.
The most-reviewed alternatives in Custom products - Other are Globo Product Options, Variant, Easify Custom Product Options and Zepto Product Personalizer. The comparison table above shows each one's rating, review count and entry price.
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