Grow your business with a points-based loyalty program. Whether you’re selling in-store or online, we’ve got your loyalty and marketing needs covered.
From $60/month. Prices are the published USD list prices on the Shopify App Store and exclude usage charges.
| Plan | Price |
|---|---|
| Loyalty Launch | $60/month |
| Loyalty Accelerate | $120/month |
The top plan is 2.0× the entry plan, a normal spread — the tiers are most likely gated on volume rather than on features.
85% of ratings are 4 or 5 stars, and 16 merchants have left a 1-star review.
Across the 70 most recent reviews, the merchants writing them were mostly in United States, Australia, Canada. 66% had been running the app for a year or more before reviewing it. The developer replied to 44% of them.
At $60/mo to start, Marsello: Loyalty, Email, SMS is priced above the category — the median entry price across 6 apps in this category is $15/mo.
Aggregated from 70 reviews with written feedback — we analyse the sentiment behind the ratings, we don't reprint reviews.
From our daily App Store rank tracking and review history — signals a static listing doesn't show.
Measured against the 111 reviewed apps in Email marketing, where it currently sits at #26 of 158 listings.
| Marsello: Loyalty, Email, SMS | Email marketing median | |
|---|---|---|
| Rating | 4.2 | 4.9 |
| Reviews | 162 | 21 |
That is 8× the review volume of the typical app in this category — the rating is carrying a lot more evidence than most.
The most-reviewed apps in Email marketing, with their current rating and entry price.
| App | Rating | Reviews | Price from | Compare |
|---|---|---|---|---|
| Shopify Flow | 4.7 | 15,071 | — | compare |
| Pop Convert ‑ Pop Ups, Banners | 4.9 | 8,675 | $15/mo | compare |
| CWILL Popup Email Marketing | 4.9 | 7,688 | $11.90/mo | compare |
| Shopify Messaging | 4.8 | 4,737 | Free | compare |
| Klaviyo: Email Marketing & SMS | 4.7 | 3,413 | $15/mo | compare |
| Omnisend Email Marketing & SMS | 4.7 | 3,196 | $16/mo | compare |
| Brevo PushOwl: Email,Push,SMS | 4.8 | 2,311 | $19/mo | compare |
| CWILL(Trustoo) Product Reviews | 4.9 | 1,591 | $11.99/mo | compare |
Built by Marsello.







No. Marsello: Loyalty, Email, SMS has no free plan; the cheapest paid plan is $60 per month.
Marsello: Loyalty, Email, SMS publishes 2 plans: Loyalty Launch at $60/month, Loyalty Accelerate at $120/month. These are list prices from the Shopify App Store and exclude any usage-based charges.
Marsello: Loyalty, Email, SMS holds 4.2 out of 5 from 162 merchant reviews, with 85% of them at 4 or 5 stars. That is enough volume for the rating to mean something; roughly 14% of apps on the store reach 100 reviews.
The most-reviewed alternatives in Email marketing are Shopify Flow, Pop Convert ‑ Pop Ups, Banners and CWILL Popup Email Marketing. The comparison table above shows each one's rating, review count and entry price.
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You can buy a clearly labelled sponsored placement next to this data. We never reorder the rankings for money, so what you buy is an extra labelled slot, not a better position.
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