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Omnisend is the Shopify email marketing app for email, SMS & popups, used by 100K+ brands. Create AI campaigns in ChatGPT or Claude via MCP and sell more.
Free plan available, paid plans from $16/month. Prices are the published USD list prices on the Shopify App Store and exclude usage charges.
| Plan | Price |
|---|---|
| FREE | Free |
| STANDARD | $16/month |
| PRO | $59/month |
The top plan is 3.7× the entry plan, a normal spread — the tiers are most likely gated on volume rather than on features.
94% of ratings are 4 or 5 stars, and 132 merchants have left a 1-star review.
Across the 70 most recent reviews, the merchants writing them were mostly in United States, Canada, United Kingdom. 40% had been running the app for a year or more before reviewing it. The developer replied to 93% of them.
At $16/mo to start, Omnisend Email Marketing & SMS is priced around the category — the median entry price across 6 apps in this category is $15/mo.
Aggregated from 44 reviews with written feedback — we analyse the sentiment behind the ratings, we don't reprint reviews.
From our daily App Store rank tracking and review history — signals a static listing doesn't show.
Measured against the 21 reviewed apps in Email marketing, where it currently sits at #5 of 21 listings.
| Omnisend Email Marketing & SMS | Email marketing median | |
|---|---|---|
| Rating | 4.8 | 4.8 |
| Reviews | 2,950 | 636 |
That is 5× the review volume of the typical app in this category — the rating is carrying a lot more evidence than most.
We track Shopify App Store search results daily. Omnisend Email Marketing & SMS currently sits at #2 for “sms marketing”, and is in the top 10 for 18 of the terms we track it on.
| Search term | Position | How contested |
|---|---|---|
| sms marketing | #2 | Hard(77/100) |
| newsletter | #2 | Brutal(85/100) |
| email marketing | #3 | Hard(79/100) |
| marketing | #3 | Hard(79/100) |
| #3 | Brutal(85/100) | |
| emailing | #3 | Brutal(89/100) |
| emails | #3 | Brutal(89/100) |
| messaging | #3 | Brutal(85/100) |
| drip | #3 | Hard(79/100) |
| klaviyo - email marketing | #3 | Hard(69/100) |
| market | #4 | Hard(74/100) |
| yotpo sms | #5 | Hard(77/100) |
Its most contested win is “emailing” at #3, a term we score 89/100 for difficulty — the apps competing for it hold thousands of reviews between them.
Showing its 12 strongest positions of 25 tracked search terms.
The most-reviewed apps in Email marketing, with their current rating and entry price.
| App | Rating | Reviews | Price from | Compare |
|---|---|---|---|---|
| Shopify Flow | 4.7 | 11,978 | — | compare |
| Pop Convert ‑ Pop Ups, Banners | 4.9 | 8,585 | $15/mo | compare |
| SendWILL Popup Email Marketing | 4.9 | 7,484 | — | compare |
| Klaviyo: Email Marketing & SMS | 4.7 | 2,993 | $15/mo | compare |
| Brevo PushOwl: Email,Push,SMS | 4.8 | 2,026 | $19/mo | compare |
| CWILL(Trustoo) Product Reviews | 4.9 | 1,501 | $11.99/mo | compare |
| REZ Preorder, Back In Stock | 5 | 1,379 | $4.99/mo | compare |
| Mailchimp Email SMS Marketing | 4.8 | 1,345 | $13/mo | compare |
Omnisend Email Marketing & SMS has a free plan, and paid plans start at $16 per month. The free tier is normally capped on volume, so check the limit against what your store does today.
Omnisend Email Marketing & SMS publishes 3 plans: FREE (free), STANDARD at $16/month, PRO at $59/month. These are list prices from the Shopify App Store and exclude any usage-based charges.
Omnisend Email Marketing & SMS holds 4.8 out of 5 from 2,950 merchant reviews, with 94% of them at 4 or 5 stars. That is a large enough sample to take the rating seriously — only about 2% of apps on the store reach 1,000 reviews.
Omnisend Email Marketing & SMS currently ranks #2 for "sms marketing" in Shopify App Store search, based on our daily rank tracking.
The most-reviewed alternatives in Email marketing are Shopify Flow, Pop Convert ‑ Pop Ups, Banners and SendWILL Popup Email Marketing. The comparison table above shows each one's rating, review count and entry price.
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