Grow your marketing list and convert new leads with Shopify’s free customizable email capture tool. Works seamlessly with Shopify Email, automation, and more.
80% of ratings are 4 or 5 stars, and 54 merchants have left a 1-star review.
Across the 66 most recent reviews, the merchants writing them were mostly in United States, United Kingdom, Colombia. 17% had been running the app for a year or more before reviewing it. The developer replied to 0% of them.
Aggregated from 17 reviews with written feedback — we analyse the sentiment behind the ratings, we don't reprint reviews.
From our daily App Store rank tracking and review history — signals a static listing doesn't show.
Measured against the 21 reviewed apps in Email marketing, where it currently sits at #10 of 21 listings.
| Shopify Forms | Email marketing median | |
|---|---|---|
| Rating | 4.5 | 4.8 |
| Reviews | 670 | 636 |
Review volume is around the middle of the category, so read the rating as a real but not decisive signal.
We track Shopify App Store search results daily. Shopify Forms currently sits at #1 for “hulk form”, and is in the top 10 for 25 of the terms we track it on.
| Search term | Position | How contested |
|---|---|---|
| hulk form | #1 | Hard(71/100) |
| forms | #1 | Moderate(59/100) |
| forge ai | #2 | Moderate(58/100) |
| email shopify | #3 | Hard(69/100) |
| shopmy | #3 | Hard(69/100) |
| shopify marketplace | #3 | Hard(69/100) |
| realistic cod form | #5 | Hard(70/100) |
| custom form | #5 | Hard(77/100) |
| shopify marketplace connect | #5 | Hard(67/100) |
| geolocation shopify | #6 | Moderate(58/100) |
| lead form cod | #6 | Hard(64/100) |
| hulk form builder | #6 | Moderate(50/100) |
Its most contested win is “product reviews by shopify” at #8, a term we score 92/100 for difficulty — the apps competing for it hold thousands of reviews between them.
Showing its 12 strongest positions of 25 tracked search terms.
The most-reviewed apps in Email marketing, with their current rating and entry price.
| App | Rating | Reviews | Price from | Compare |
|---|---|---|---|---|
| Shopify Flow | 4.7 | 11,978 | — | compare |
| Pop Convert ‑ Pop Ups, Banners | 4.9 | 8,585 | $15/mo | compare |
| SendWILL Popup Email Marketing | 4.9 | 7,484 | — | compare |
| Klaviyo: Email Marketing & SMS | 4.7 | 2,993 | $15/mo | compare |
| Omnisend Email Marketing & SMS | 4.8 | 2,950 | $16/mo | compare |
| Brevo PushOwl: Email,Push,SMS | 4.8 | 2,026 | $19/mo | compare |
| CWILL(Trustoo) Product Reviews | 4.9 | 1,501 | $11.99/mo | compare |
| REZ Preorder, Back In Stock | 5 | 1,379 | $4.99/mo | compare |
Shopify Forms holds 4.5 out of 5 from 670 merchant reviews, with 80% of them at 4 or 5 stars. That is enough volume for the rating to mean something; roughly 14% of apps on the store reach 100 reviews.
Shopify Forms currently ranks #1 for "hulk form" in Shopify App Store search, based on our daily rank tracking.
The most-reviewed alternatives in Email marketing are Shopify Flow, Pop Convert ‑ Pop Ups, Banners and SendWILL Popup Email Marketing. The comparison table above shows each one's rating, review count and entry price.
Run a free audit of your store to see what you already have installed, which apps overlap, and where you are paying twice.
Run a free store audit