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52% of ratings are 4 or 5 stars, and 9 merchants have left a 1-star review.
Across the 23 most recent reviews, the merchants writing them were mostly in United States, Canada. 26% had been running the app for a year or more before reviewing it. The developer replied to 39% of them.
Aggregated from 20 reviews with written feedback — we analyse the sentiment behind the ratings, we don't reprint reviews.
From our daily App Store rank tracking and review history — signals a static listing doesn't show.
Measured against the 209 reviewed apps in Ads, where it currently sits at #76 of 395 listings.
| Shopify Audiences | Ads median | |
|---|---|---|
| Rating | 3.8 | 5 |
| Reviews | 23 | 9 |
That is 3× the review volume of the typical app in this category — the rating is carrying a lot more evidence than most.
The most-reviewed apps in Ads, with their current rating and entry price.
| App | Rating | Reviews | Price from | Compare |
|---|---|---|---|---|
| TikTok | 4.8 | 16,006 | Free | compare |
| Facebook & Instagram | 3.9 | 5,768 | Free | compare |
| Google & YouTube | 4.5 | 5,559 | Free | compare |
| 4.1 | 1,707 | Free | compare | |
| Omega Facebook Pixel, Meta Ads | 4.8 | 992 | $20.99/mo | compare |
| Snapchat Ads | 4.6 | 699 | Free | compare |
| MetaShop: Instagram & Facebook | 5 | 681 | $9.99/mo | compare |
| Ced Google Shopping Feed & Ads | 4.6 | 515 | $13/mo | compare |



Shopify Audiences holds 3.8 out of 5 from 23 merchant reviews, with 52% of them at 4 or 5 stars. That is a small sample, so weigh the rating lightly — read the most recent reviews and judge the app on its features and support instead.
The most-reviewed alternatives in Ads are TikTok, Facebook & Instagram and Google & YouTube. The comparison table above shows each one's rating, review count and entry price.
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