Building Shopify apps?Bestappify for developers
All apps
Facebook & Instagram

Facebook & Instagram

Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powe...

3.8(5,177 reviews)Marketplaces
Visit on Shopify
Rating
3.8 / 5
Reviews
5,177
Price from
Free
Free plan
Yes

Facebook & Instagram pricing

Free — no paid plan. Prices are the published USD list prices on the Shopify App Store and exclude usage charges.

PlanPrice
FreeFree

What 5,173 merchants rated Facebook & Instagram

3.72out of 5
52,868 (55.4%)
4563 (10.9%)
3346 (6.7%)
2211 (4.1%)
11,185 (22.9%)

66% of ratings are 4 or 5 stars, and 1,185 merchants have left a 1-star review.

Across the 80 most recent reviews, the merchants writing them were mostly in United States, Australia, Canada. 71% had been running the app for a year or more before reviewing it. The developer replied to 0% of them.

Is Facebook & Instagram gaining or losing steam?

Gaining momentum
  • Category rank held steady over the last 33 days
  • Added 501 new reviews in that time
  • Recent reviews are rating it higher than its older ones
4.9 recentvs4.3 earlier

From our daily App Store rank tracking and review history — signals a static listing doesn't show.

State of Marketplaces

228
Apps competing
4.8
Median rating
51%
Reviews held by top 3
This category isCompetitive
Fastest growing:Facebook & Instagram+501 reviews
Biggest climber:Commercium Commerce OSup 5 places

How Facebook & Instagram compares in Marketplaces

Measured against the 130 reviewed apps in Marketplaces, where it currently sits at #3 of 226 listings.

Facebook & InstagramMarketplaces median
Rating3.84.8
Reviews5,17726

That is 199× the review volume of the typical app in this category — the rating is carrying a lot more evidence than most.

Where Facebook & Instagram ranks in App Store search

We track Shopify App Store search results daily. Facebook & Instagram currently sits at #1 for “meta, and is in the top 10 for 13 of the terms we track it on.

Search termPositionHow contested
meta#1Moderate(53/100)
meta sales channel#1Moderate(46/100)
instagram#1Moderate(53/100)
instagram ads#1Moderate(57/100)
instagram shop#3Hard(61/100)
meta pixel helper#5Moderate(41/100)
audiences#7Hard(61/100)
categories#7Brutal(89/100)
ads#7Brutal(82/100)
pixee#7Hard(70/100)
audience#7Moderate(59/100)
category#9Brutal(82/100)

Its most contested win is categories at #7, a term we score 89/100 for difficulty — the apps competing for it hold thousands of reviews between them.

Showing its 12 strongest positions of 23 tracked search terms.

Facebook & Instagram alternatives

The most-reviewed apps in Marketplaces, with their current rating and entry price.

Facebook & Instagram FAQ

Is Facebook & Instagram free?

Yes. Facebook & Instagram publishes a free plan and no paid plan on its Shopify App Store listing.

How much does Facebook & Instagram cost?

Facebook & Instagram publishes 1 plan: Free (free). These are list prices from the Shopify App Store and exclude any usage-based charges.

Is Facebook & Instagram any good?

Facebook & Instagram holds 3.8 out of 5 from 5,177 merchant reviews, with 66% of them at 4 or 5 stars. That is a large enough sample to take the rating seriously — only about 2% of apps on the store reach 1,000 reviews.

How does Facebook & Instagram rank in Shopify App Store search?

Facebook & Instagram currently ranks #1 for "meta" in Shopify App Store search, based on our daily rank tracking.

What are the best Facebook & Instagram alternatives?

The most-reviewed alternatives in Marketplaces are TikTok, Shop and Google & YouTube. The comparison table above shows each one's rating, review count and entry price.

Browse other categories

Not sure you need another app?

Run a free audit of your store to see what you already have installed, which apps overlap, and where you are paying twice.

Run a free store audit