AdWhatCost is a Shopify app for Facebook (Meta), Instagram and TikTok ads performance monitoring as well as for UTM parameter tracking and profit calculation.
Free plan available, paid plans from $20/month. Prices are the published USD list prices on the Shopify App Store and exclude usage charges.
| Plan | Price |
|---|---|
| Free Plan | Free |
| Standard Plan | $20/month |
From our daily App Store rank tracking and review history — signals a static listing doesn't show.
Measured against the 209 reviewed apps in Ads, where it currently sits at #99 of 395 listings.
| AdWhatCost: Optimize your Ads | Ads median | |
|---|---|---|
| Rating | 5 | 5 |
| Reviews | 10 | 9 |
Review volume is around the middle of the category, so read the rating as a real but not decisive signal.
The most-reviewed apps in Ads, with their current rating and entry price.
| App | Rating | Reviews | Price from | Compare |
|---|---|---|---|---|
| TikTok | 4.8 | 15,994 | Free | compare |
| Facebook & Instagram | 3.9 | 5,794 | Free | compare |
| Google & YouTube | 4.5 | 5,559 | Free | compare |
| 4.1 | 1,710 | Free | compare | |
| Omega Facebook Pixel, Meta Ads | 4.9 | 997 | $20.99/mo | compare |
| Snapchat Ads | 4.6 | 698 | Free | compare |
| MetaShop: Instagram & Facebook | 5 | 687 | $9.99/mo | compare |
| Ced Google Shopping Feed & Ads | 4.6 | 515 | $13/mo | compare |






AdWhatCost: Optimize your Ads has a free plan, and paid plans start at $20 per month. The free tier is normally capped on volume, so check the limit against what your store does today.
AdWhatCost: Optimize your Ads publishes 2 plans: Free Plan (free), Standard Plan at $20/month. These are list prices from the Shopify App Store and exclude any usage-based charges.
AdWhatCost: Optimize your Ads holds 5 out of 5 from 10 merchant reviews. That is a small sample, so weigh the rating lightly — read the most recent reviews and judge the app on its features and support instead.
The most-reviewed alternatives in Ads are TikTok, Facebook & Instagram and Google & YouTube. The comparison table above shows each one's rating, review count and entry price.
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You can buy a clearly labelled sponsored placement next to this data. We never reorder the rankings for money, so what you buy is an extra labelled slot, not a better position.
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