Build engaging product pages with custom swatches, labels, and linked products for a seamless variant display.
Free plan available, paid plans from $5.99/month. Prices are the published USD list prices on the Shopify App Store and exclude usage charges.
| Plan | Price |
|---|---|
| Basic Free | Free |
| Starter | $5.99/month |
| Grow | $11.99/month |
| Scale | $25.99/month |
The top plan is 4.3× the entry plan, a normal spread — the tiers are most likely gated on volume rather than on features.
Measured against the 173 reviewed apps in Product variants, where it currently sits at #165 of 363 listings.
| Ultimate Variants & Swatches | Product variants median | |
|---|---|---|
| Rating | 5 | 5 |
| Reviews | 1 | 21 |
Review volume is below the category median, so weigh the rating lightly and read the most recent reviews.
The most-reviewed apps in Product variants, with their current rating and entry price.
| App | Rating | Reviews | Price from | Compare |
|---|---|---|---|---|
| Globo Product Options, Variant | 4.9 | 4,782 | $9.90/mo | compare |
| Easify Custom Product Options | 4.9 | 2,909 | $9.99/mo | compare |
| Color Swatch King: Variants | 5 | 2,813 | $5/mo | compare |
| Infinite Options for Products | 4.7 | 2,427 | $12.99/mo | compare |
| OPTIS Product Options, Variant | 4.9 | 2,264 | $9.99/mo | compare |
| GLO Color Swatch Variant Image | 5 | 1,700 | $9.90/mo | compare |
| Zepto Product Personalizer | 4.9 | 1,297 | $9.99/mo | compare |
| Hulk Product Options | 4.8 | 1,143 | $10/mo | compare |
Ultimate Variants & Swatches has a free plan, and paid plans start at $5.99 per month. The free tier is normally capped on volume, so check the limit against what your store does today.
Ultimate Variants & Swatches publishes 4 plans: Basic Free (free), Starter at $5.99/month, Grow at $11.99/month, Scale at $25.99/month. These are list prices from the Shopify App Store and exclude any usage-based charges.
Ultimate Variants & Swatches holds 5 out of 5 from 1 merchant reviews. That is a small sample, so weigh the rating lightly — read the most recent reviews and judge the app on its features and support instead.
The most-reviewed alternatives in Product variants are Globo Product Options, Variant, Easify Custom Product Options and Color Swatch King: Variants. The comparison table above shows each one's rating, review count and entry price.
Run a free audit of your store to see what you already have installed, which apps overlap, and where you are paying twice.
Run a free store audit