Best Appifyfor Shopify merchantsBest Appifyfor Shopify merchants
The data layer for Shopify. Server-side tracking - no GTM, no devs needed. Accurate data to GA4, Google Ads, Meta Ads, Klaviyo, and more. Lower CAC, lift ROAS.
Free plan available, paid plans from $199/month. Prices are the published USD list prices on the Shopify App Store and exclude usage charges.
| Plan | Price |
|---|---|
| Flex Free | Free |
| Scale | $199/month |
| Plus | $990/month |
The top plan is 5.0× the entry plan, a normal spread — the tiers are most likely gated on volume rather than on features.
94% of ratings are 4 or 5 stars, and 5 merchants have left a 1-star review.
Across the 70 most recent reviews, the merchants writing them were mostly in United States, United Kingdom, Australia. 26% had been running the app for a year or more before reviewing it. The developer replied to 17% of them.
Aggregated from 70 reviews with written feedback — we analyse the sentiment behind the ratings, we don't reprint reviews.
From our daily App Store rank tracking and review history — signals a static listing doesn't show.
Measured against the 202 reviewed apps in Ads, where it currently sits at #30 of 378 listings.
| Littledata ‑ The Data Layer | Ads median | |
|---|---|---|
| Rating | 4.8 | 4.9 |
| Reviews | 140 | 9 |
That is 16× the review volume of the typical app in this category — the rating is carrying a lot more evidence than most.
The most-reviewed apps in Ads, with their current rating and entry price.
| App | Rating | Reviews | Price from | Compare |
|---|---|---|---|---|
| TikTok | 4.8 | 15,421 | Free | compare |
| Google & YouTube | 4.5 | 5,495 | Free | compare |
| Facebook & Instagram | 3.8 | 5,177 | Free | compare |
| 4.2 | 1,630 | Free | compare | |
| Omega Facebook Pixel Meta Feed | 4.9 | 881 | $20.99/mo | compare |
| Snapchat Ads | 4.6 | 671 | Free | compare |
| Ced Google Shopping Feed & Ads | 4.6 | 515 | $13/mo | compare |
| MetaShop: Instagram & Facebook | 5 | 473 | $9.99/mo | compare |
Built by Littledata.
Littledata ‑ The Data Layer has a free plan, and paid plans start at $199 per month. The free tier is normally capped on volume, so check the limit against what your store does today.
Littledata ‑ The Data Layer publishes 3 plans: Flex Free (free), Scale at $199/month, Plus at $990/month. These are list prices from the Shopify App Store and exclude any usage-based charges.
Littledata ‑ The Data Layer holds 4.8 out of 5 from 140 merchant reviews, with 94% of them at 4 or 5 stars. That is enough volume for the rating to mean something; roughly 14% of apps on the store reach 100 reviews.
The most-reviewed alternatives in Ads are TikTok, Google & YouTube and Facebook & Instagram. The comparison table above shows each one's rating, review count and entry price.
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You can buy a clearly labelled sponsored placement next to this data. We never reorder the rankings for money, so what you buy is an extra labelled slot, not a better position.
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