Best Appifyfor Shopify merchantsBest Appifyfor Shopify merchantsThe 21 strongest of the 21 email marketing apps in our index of the Shopify App Store category chart, scored on four things we measure ourselves: how many stores use it, how well those stores rate it, whether it is gaining or losing ground, and what it costs. No editor picks the order, and nobody can pay to move up it.
Five ways to be the right email marketing app. Each award is the highest scorer that fits it, and no app can win twice.
The highest total score in the category: 8,585 reviews at 4.9, and 95 out of 100 on adoption against every other email marketing app.
The strongest app here with no paid tier at all — 636 reviews, rated 3.9, and $0 whatever your volume.
No free tier, so the price component holds it down the ranked list — but 192 merchants rate it 5.0, and it starts at $14.99/month.
Gained 58 reviews in the last 22 days and climbed 1 places in the category chart.
11,978 reviews — more than anything else Shopify files under email marketing — and still rated 4.7.
Sorted by BestAppify Score. The four bars under each app are its percentile within this category on each component — a 90 on adoption means only a tenth of email marketing apps have more reviews.
Make storewide announcements, capture emails & phone numbers, recover carts, and boost revenue with beautiful popups, smart bars, banners, and gami...
Use REZ’s Preorders and Notify Me tools to create waitlists for out of stock products. Accept pre-order, backorder, and presale orders. Send back in stock alert
SendWILL: Create SMS or email pop ups with discounts to grow your marketing list, retain exit intent and convert leads, and integrate with other marketing apps.
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Get Brevo’s Email Marketing, Web Push Notifications, & SMS Marketing Suite for Shopify- with powerful features like pop ups, newsletters, back in stock, & more!
Klaviyo is a leading email and sms marketing app for Shopify. Improve your marketing ROI with our templates to deliver personalized email and sms campaigns.
Omnisend is the Shopify email marketing app for email, SMS & popups, used by 100K+ brands. Create AI campaigns in ChatGPT or Claude via MCP and sell more.
Build strong social proof and boost conversions with unlimited product reviews, testimonials, and UGC. Start free now!
Flow makes it easy to build custom workflows to automate marketing, order fulfillment, inventory management, fraud prevention, and more. Boost prod...
Sync customers, products, and order data to grow customers with Mailchimp automated emails and SMS, retargeting, and customer win back automations.
Shopify popups, embedded forms, spin wheel and discount pop ups that grow your email and SMS list. A/B test designs and offers, and track revenue per campaign.
Maximize sales with Uppush: Abandoned Cart Recovery, Abandoned Checkout Recovery, Browse Abandonment, Back-in-Stock alert... with Web Push & Email Marketing
Fast and responsive customer care. Automated install for popular Shopify themes (and help to install for other themes). Works on product, collectio...
Still using Shopify’s standard email confirmation templates? Upgrade your order emails with custom branding, email marketing elements, discounts and upsells
Boost sales with an automated AI email marketing app, abandoned cart flow, AI email campaigns,15+ languages, 1-click setup, abandoned checkout, pop-up, & more
Turn email into your top revenue channel with personalized, configurable GIFs that seamlessly integrate into Shopify and Klaviyo campaigns and automations.
Grow your marketing list and convert new leads with Shopify’s free customizable email capture tool. Works seamlessly with Shopify Email, automation, and more.
All-in-one email & SMS marketing platform, popups, product reviews, and widgets for Shopify. Ready-made templates for automations and campaigns. No-code setup.
Automate back-in-stock alerts with unlimited emails and smart workflows. Recover lost sales, segment customers, and track performance with ease.
Save time with one-click setup customizable wishlist page to share wishlists on socials, gift with guest lists, send email reminders, and import wishlist data.
Spin Wheel Shopify App: Collect email & SMS for marketing, offer automatic discount codes & coupons. Exit intent, popup delay, countdown timer, and email codes.
The BestAppify Score is four measurements, each turned into a percentile against the other email marketing apps and then weighted. It is computed from our own crawl of the App Store — no human ranks these, and no app can pay to move.
What it cannot see: whether the app is any good at the job. Nothing here reads the feature list or installs the app, so treat the score as a shortlist, not a verdict — it tells you which three or four of these 21 are worth an hour of your evening, and no more than that. Apps whose pricing the crawler could not read score below the paid range on price rather than in the middle of it, deliberately: a price you cannot check before installing is a cost too. Momentum is measured over the last 22 days — the run of days on which our coverage of this category has been complete enough for one day's rank to mean the same thing as another's. It is deliberately shorter for categories we finished crawling recently: a rank of 4th out of the 28 apps we had in July is not comparable to 6th out of 436 today, and treating it as though it were would have scored every established app in some categories as falling.
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