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Best Shopify Email Marketing Apps

The 16 strongest of the 24 email marketing apps in our index of the Shopify App Store category chart, scored on four things we measure ourselves: how many stores use it, how well those stores rate it, whether it is gaining or losing ground, and what it costs. No editor picks the order, and nobody can pay to move up it.

Apps in category
24
Top score
89.7
With a free plan
9 of 16
Rank tracked for
10 days

The short answer

Five ways to be the right email marketing app. Each award is the highest scorer that fits it, and no app can win twice.

Best overall

The highest total score in the category: 8,754 reviews at 4.9, and 93.3 out of 100 on adoption against every other email marketing app.

Best paid app

No free tier, so the price component holds it down the ranked list — but 226 merchants rate it 5.0, and it starts at $14.99/month.

Fastest growing

Gained 28 reviews in the last 10 days and climbed 4 places in the category chart.

Most established

11,978 reviews — more than anything else Shopify files under email marketing — and still rated 4.7.

The full ranking

Sorted by BestAppify Score. The four bars under each app are its percentile within this category on each component — a 90 on adoption means only a tenth of email marketing apps have more reviews.

  1. 1
    Pop Convert ‑ Pop Ups, Banners

    Make storewide announcements, capture emails & phone numbers, recover carts, and boost revenue with beautiful popups, smart bars, banners, and gami...

    4.9(8,754)Free · then $15Category rank 2 0
    89.7
    score
    Adoption
    93
    Satisfaction
    100
    Momentum
    60
    Price
    100
    View on the Shopify App Store
  2. 2
    SendWILL Popup Email Marketing

    SendWILL: Create SMS or email pop ups with discounts to grow your marketing list, retain exit intent and convert leads, and integrate with other marketing apps.

    4.9(7,484)—Category rank 3 0
    63.6
    score
    Adoption
    87
    Satisfaction
    91
    Momentum
    0
    Price
    40
    View on the Shopify App Store
  3. 3
    Abandoned Cart Email Marketing

    Maximize sales with Uppush: Abandoned Cart Recovery, Abandoned Checkout Recovery, Browse Abandonment, Back-in-Stock alert... with Web Push & Email Marketing

    4.9(172)Free · then $12.99Category rank 11+4
    62.1
    score
    Adoption
    33
    Satisfaction
    64
    Momentum
    82
    Price
    100
    View on the Shopify App Store
  4. 4
    Wiz AI Email Marketing

    Boost sales with an automated AI email marketing app, abandoned cart flow, AI email campaigns,15+ languages, 1-click setup, abandoned checkout, pop-up, & more

    5(226)$14.99/moCategory rank 10+4
    61.9
    score
    Adoption
    40
    Satisfaction
    73
    Momentum
    87
    Price
    58
    View on the Shopify App Store
  5. 5
    CWILL(Trustoo) Product Reviews

    product reviews shopify, shopify reviews app, best review app for shopify, shopify product reviews app, product reviews shopify app, trustoo, judgeme, loox

    4.9(1,501)Free · then $11.99Category rank 7 0
    60.5
    score
    Adoption
    60
    Satisfaction
    82
    Momentum
    0
    Price
    100
    View on the Shopify App Store
  6. 6
    Brevo PushOwl: Email,Push,SMS

    Get Brevo’s Email Marketing, Web Push Notifications, & SMS Marketing Suite for Shopify- with powerful features like pop ups, newsletters, back in stock, & more!

    4.8(2,026)Free · then $19Category rank 6 0
    49.3
    score
    Adoption
    67
    Satisfaction
    36
    Momentum
    0
    Price
    100
    View on the Shopify App Store
  7. 7
    Omnisend Email Marketing & SMS

    Omnisend is the Shopify email marketing app for email, SMS & popups, used by 100K+ brands. Create AI campaigns in ChatGPT or Claude via MCP and sell more.

    4.8(2,950)Free · then $16Category rank 5 0
    48.8
    score
    Adoption
    73
    Satisfaction
    27
    Momentum
    0
    Price
    100
    View on the Shopify App Store
  8. 8
    XFlow Back in Stock Alert

    Automate back-in-stock alerts with unlimited emails and smart workflows. Recover lost sales, segment customers, and track performance with ease.

    5(48)Free · then $9Category rank 12+10
    48.7
    score
    Adoption
    27
    Satisfaction
    55
    Momentum
    40
    Price
    100
    View on the Shopify App Store
  9. 9
    Klaviyo: Email Marketing & SMS

    Klaviyo is a leading email and sms marketing app for Shopify. Improve your marketing ROI with our templates to deliver personalized email and sms campaigns.

    4.7(2,993)Free · then $15Category rank 4 0
    48.5
    score
    Adoption
    80
    Satisfaction
    18
    Momentum
    0
    Price
    100
    View on the Shopify App Store
  10. 10
    Mailchimp Email SMS Marketing

    Sync customers, products, and order data to grow customers with Mailchimp automated emails and SMS, retargeting, and customer win back automations.

    4.8(1,345)Free · then $13Category rank 8 0
    47.3
    score
    Adoption
    53
    Satisfaction
    46
    Momentum
    0
    Price
    100
    View on the Shopify App Store
  11. 11
    Shopify Flow

    Flow makes it easy to build custom workflows to automate marketing, order fulfillment, inventory management, fraud prevention, and more. Boost prod...

    4.7(11,978)—Category rank 1 0
    41
    score
    Adoption
    100
    Satisfaction
    0
    Momentum
    0
    Price
    40
    View on the Shopify App Store
  12. 12
    ShopiDeck: Klaviyo Bot Cleaner

    Find suspicious Klaviyo bot profiles, review risk signals, and suppress selected contacts safely from your Shopify admin.

    —(—)Free · then $9Category rank 16 0
    40
    score
    Adoption
    0
    Satisfaction
    50
    Momentum
    50
    Price
    100
    View on the Shopify App Store
  13. 13
    GiftNudge: Gift Reminder

    Let customers save birthdays and special dates, then email them a gift reminder 10 and 7 days ahead with an optional single-use discount code. 28-day trial.

    —(—)$9.99/moCategory rank 15 0
    37.8
    score
    Adoption
    0
    Satisfaction
    50
    Momentum
    50
    Price
    85
    View on the Shopify App Store
  14. 14
    Telltale Retention AI

    Telltale helps Shopify brands stop guessing who's ready to buy, who's at risk, and what to do next. We enrich your customer data and analyze orders...

    —(—)—Category rank 14 0
    31
    score
    Adoption
    0
    Satisfaction
    50
    Momentum
    50
    Price
    40
    View on the Shopify App Store
  15. 15
    Shopify Forms

    Grow your marketing list and convert new leads with Shopify’s free customizable email capture tool. Works seamlessly with Shopify Email, automation, and more.

    4.5(670)—Category rank 9+1
    30.9
    score
    Adoption
    47
    Satisfaction
    9
    Momentum
    29
    Price
    40
    View on the Shopify App Store
  16. 16
    CueZoe AI Email & SMS Marketer

    AI-powered Email & SMS campaigns for Shopify and Ecommerce brands. On-brand, built from a prompt, no technical or design skills needed. Matched to your brand.

    —(—)$50/moCategory rank 13 0
    29.5
    score
    Adoption
    0
    Satisfaction
    50
    Momentum
    50
    Price
    30
    View on the Shopify App Store

How the score is calculated

The BestAppify Score is four measurements, each turned into a percentile against the other email marketing apps and then weighted. It is computed from our own crawl of the App Store — no human ranks these, and no app can pay to move.

Adoption35%
Review count on a log scale. It is the only public proxy for how many stores actually run the app, and the log stops a single 43,000-review incumbent from flattening everything beneath it.
Satisfaction30%
The star rating, shrunk toward the category average in proportion to how few reviews back it. Half of all rated Shopify apps show exactly 5.0 off a median of four reviews, so the raw number separates almost nothing.
Momentum20%
Reviews gained and category-rank movement over the last 52 days, from our own daily snapshots of the App Store charts. An app losing ground scores badly here even if its lifetime totals look strong.
Price15%
A plan a live store can stay on for $0 takes the top of this component; paid apps are ranked cheapest-first across a narrower band, so price nudges the order without overruling thousands of merchants.

What it cannot see: whether the app is any good at the job. Nothing here reads the feature list or installs the app, so treat the score as a shortlist, not a verdict — it tells you which three or four of these 16 are worth an hour of your evening, and no more than that. Apps whose pricing the crawler could not read score below the paid range on price rather than in the middle of it, deliberately: a price you cannot check before installing is a cost too. Momentum is measured over the last 10 days — the run of days on which our coverage of this category has been complete enough for one day's rank to mean the same thing as another's. It is deliberately shorter for categories we finished crawling recently: a rank of 4th out of the 28 apps we had in July is not comparable to 6th out of 436 today, and treating it as though it were would have scored every established app in some categories as falling.

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