Add unlimited custom options to your Shopify products — text fields, checkboxes, dropdowns, and extra pricing options. Built for Shopify themes.
Free plan available, paid plans from $4.99/month. Prices are the published USD list prices on the Shopify App Store and exclude usage charges.
| Plan | Price |
|---|---|
| Free | Free |
| Starter | $4.99/month |
| Pro | $9.99/month |
The top plan is 2.0× the entry plan, a normal spread — the tiers are most likely gated on volume rather than on features.
From our daily App Store rank tracking and review history — signals a static listing doesn't show.
Measured against the 287 reviewed apps in Product variants, where it currently sits at #178 of 551 listings.
| Optfy ‑ Custom Product Options | Product variants median | |
|---|---|---|
| Rating | 5 | 5 |
| Reviews | 5 | 11 |
Review volume is below the category median, so weigh the rating lightly and read the most recent reviews.
The most-reviewed apps in Product variants, with their current rating and entry price.
| App | Rating | Reviews | Price from | Compare |
|---|---|---|---|---|
| Globo Product Options, Variant | 4.9 | 5,178 | $4.95/mo | compare |
| Easify Custom Product Options | 4.9 | 3,171 | $9.99/mo | compare |
| Infinite Options | 4.7 | 2,621 | $12.99/mo | compare |
| OPTIS Product Options, Variant | 4.9 | 2,373 | $9.99/mo | compare |
| GLO Color Swatch Variant Image | 4.9 | 1,911 | $9.90/mo | compare |
| Aris Product Options, Variants | 4.9 | 1,681 | $12/mo | compare |
| Zepto Product Personalizer | 4.9 | 1,433 | $9.99/mo | compare |
| SC Product Options | 4.6 | 1,255 | $14.99/mo | compare |




Optfy ‑ Custom Product Options has a free plan, and paid plans start at $4.99 per month. The free tier is normally capped on volume, so check the limit against what your store does today.
Optfy ‑ Custom Product Options publishes 3 plans: Free (free), Starter at $4.99/month, Pro at $9.99/month. These are list prices from the Shopify App Store and exclude any usage-based charges.
Optfy ‑ Custom Product Options holds 5 out of 5 from 5 merchant reviews. That is a small sample, so weigh the rating lightly — read the most recent reviews and judge the app on its features and support instead.
The most-reviewed alternatives in Product variants are Globo Product Options, Variant, Easify Custom Product Options and Infinite Options. The comparison table above shows each one's rating, review count and entry price.
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