Connect separate products with color & image swatches. Auto-group by title or tags. Custom variant picker—no code.
Free plan available, paid plans from $4.99/month. Prices are the published USD list prices on the Shopify App Store and exclude usage charges.
| Plan | Price |
|---|---|
| Free | Free |
| Grow | $4.99/month |
Measured against the 173 reviewed apps in Product variants, where it currently sits at #82 of 363 listings.
| GIE: listings & variant Images | Product variants median | |
|---|---|---|
| Rating | 5 | 5 |
| Reviews | 24 | 21 |
Review volume is around the middle of the category, so read the rating as a real but not decisive signal.
We track Shopify App Store search results daily. GIE: listings & variant Images currently sits at #5 for “swatch kings”, and is in the top 10 for 6 of the terms we track it on.
| Search term | Position | How contested |
|---|---|---|
| swatch kings | #5 | Moderate(56/100) |
| swatch king | #5 | Hard(60/100) |
| rubik | #6 | Approachable(30/100) |
| easify | #7 | Approachable(38/100) |
| product card | #8 | Approachable(33/100) |
| variant picker | #9 | Moderate(43/100) |
| variant image wizard | #11 | Hard(60/100) |
| swatch | #13 | Moderate(59/100) |
| variant images | #13 | Moderate(51/100) |
| combined listings | #13 | Approachable(28/100) |
| combined listing | #14 | Approachable(36/100) |
| swatches | #17 | Moderate(53/100) |
Its most contested win is “swatch king” at #5, a term we score 60/100 for difficulty — the apps competing for it hold thousands of reviews between them.
Showing its 12 strongest positions of 18 tracked search terms.
The most-reviewed apps in Product variants, with their current rating and entry price.
| App | Rating | Reviews | Price from | Compare |
|---|---|---|---|---|
| Globo Product Options, Variant | 4.9 | 4,782 | $9.90/mo | compare |
| Easify Custom Product Options | 4.9 | 2,909 | $9.99/mo | compare |
| Color Swatch King: Variants | 5 | 2,813 | $5/mo | compare |
| Infinite Options for Products | 4.7 | 2,427 | $12.99/mo | compare |
| OPTIS Product Options, Variant | 4.9 | 2,264 | $9.99/mo | compare |
| GLO Color Swatch Variant Image | 5 | 1,700 | $9.90/mo | compare |
| Zepto Product Personalizer | 4.9 | 1,297 | $9.99/mo | compare |
| Hulk Product Options | 4.8 | 1,143 | $10/mo | compare |
GIE: listings & variant Images has a free plan, and paid plans start at $4.99 per month. The free tier is normally capped on volume, so check the limit against what your store does today.
GIE: listings & variant Images publishes 2 plans: Free (free), Grow at $4.99/month. These are list prices from the Shopify App Store and exclude any usage-based charges.
GIE: listings & variant Images holds 5 out of 5 from 24 merchant reviews. That is a small sample, so weigh the rating lightly — read the most recent reviews and judge the app on its features and support instead.
GIE: listings & variant Images currently ranks #5 for "swatch kings" in Shopify App Store search, based on our daily rank tracking.
The most-reviewed alternatives in Product variants are Globo Product Options, Variant, Easify Custom Product Options and Color Swatch King: Variants. The comparison table above shows each one's rating, review count and entry price.
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