Add gift wrap, gift messages & custom gift options to Shopify. Boost AOV with 1-click theme block, on-brand design, product-level rules & multi-language.
Free plan available, paid plans from $7/month. Prices are the published USD list prices on the Shopify App Store and exclude usage charges.
| Plan | Price |
|---|---|
| Free | Free |
| Starter | $7/month |
| Grow | $25/month |
| Unlimited | $49/month |
The ladder spans 7× from the cheapest paid plan to the most expensive, so the price you start on is unlikely to be the price you stay on — check which limit moves you up a tier.
90% of ratings are 4 or 5 stars.
Across the 10 most recent reviews, the merchants writing them were mostly in Chile, United Kingdom, India. 0% had been running the app for a year or more before reviewing it. The developer replied to 50% of them.
At $7/mo to start, Normalize Gift Wrap & Message is priced around the category — the median entry price across 8 apps in this category is $9.99/mo.
From our daily App Store rank tracking and review history — signals a static listing doesn't show.
Measured against the 29 reviewed apps in Gift wrap and messages, where it currently sits at #16 of 57 listings.
| Normalize Gift Wrap & Message | Gift wrap and messages median | |
|---|---|---|
| Rating | 4.7 | 4.9 |
| Reviews | 10 | 13 |
Review volume is below the category median, so weigh the rating lightly and read the most recent reviews.
The most-reviewed apps in Gift wrap and messages, with their current rating and entry price.
| App | Rating | Reviews | Price from | Compare |
|---|---|---|---|---|
| Wrapin ‑ Gift Wrap & Options | 4.9 | 355 | $3.99/mo | compare |
| Super: Gift Wrap, Gift Message | 4.7 | 247 | $9.99/mo | compare |
| Giftship: Gift, Bundle & Ship | 4.8 | 244 | $59.99/mo | compare |
| Giftnote: Gift Message & Cards | 5 | 158 | $19/mo | compare |
| All in gift|eギフト・熨斗・ラッピング対応アプリ | 4.9 | 129 | $9.90/mo | compare |
| Wrapped: Gift Wrap & Messages | 4.9 | 126 | $19/mo | compare |
| GA: Product Addons+Gift Wrap | 4.6 | 73 | $6/mo | compare |
| LDT: Gift Wrap, Gift Message | 4 | 69 | $6.99/mo | compare |
Built by Normalize, on the App Store since March 2025.







Normalize Gift Wrap & Message has a free plan, and paid plans start at $7 per month. The free tier is normally capped on volume, so check the limit against what your store does today.
Normalize Gift Wrap & Message publishes 4 plans: Free (free), Starter at $7/month, Grow at $25/month, Unlimited at $49/month. These are list prices from the Shopify App Store and exclude any usage-based charges.
Normalize Gift Wrap & Message holds 4.7 out of 5 from 10 merchant reviews, with 90% of them at 4 or 5 stars. That is a small sample, so weigh the rating lightly — read the most recent reviews and judge the app on its features and support instead.
The most-reviewed alternatives in Gift wrap and messages are Wrapin ‑ Gift Wrap & Options, Super: Gift Wrap, Gift Message and Giftship: Gift, Bundle & Ship. The comparison table above shows each one's rating, review count and entry price.
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