Clarity is a free user behavior tool that helps you understand how users are interacting with your website through AI analytics, session replays, and heatmaps
Free — no paid plan. Prices are the published USD list prices on the Shopify App Store and exclude usage charges.
| Plan | Price |
|---|---|
| Free Forever | Free |
90% of ratings are 4 or 5 stars, and 104 merchants have left a 1-star review.
Across the 80 most recent reviews, the merchants writing them were mostly in United States, France, Australia. 0% had been running the app for a year or more before reviewing it. The developer replied to 0% of them.
Aggregated from 9 reviews with written feedback — we analyse the sentiment behind the ratings, we don't reprint reviews.
From our daily App Store rank tracking and review history — signals a static listing doesn't show.
Measured against the 496 reviewed apps in Analytics, where it currently sits at #3 of 1,570 listings.
| Microsoft Clarity: AI Insights | Analytics median | |
|---|---|---|
| Rating | 4.6 | 5 |
| Reviews | 1,880 | 4 |
That is 470× the review volume of the typical app in this category — the rating is carrying a lot more evidence than most.
The most-reviewed apps in Analytics, with their current rating and entry price.
| App | Rating | Reviews | Price from | Compare |
|---|---|---|---|---|
| Data Export IO: Report | 5 | 1,902 | $12/mo | compare |
| Report Pundit: Custom Reports | 5 | 1,888 | $9/mo | compare |
| BR ‑ Better Reports | 5 | 1,141 | $19.90/mo | compare |
| MLV Auto Currency Switcher | 4.8 | 944 | $9.95/mo | compare |
| Lucky Orange Heatmaps & Replay | 4.7 | 821 | $19/mo | compare |
| TP: True Profit Analytics | 5 | 804 | $35/mo | compare |
| Mipler ‑ Advanced Reports | 5 | 636 | $14.99/mo | compare |
| Propel Replay, Survey, Heatmap | 4.9 | 604 | $9.90/mo | compare |
Built by Microsoft Clarity.







Yes. Microsoft Clarity: AI Insights publishes a free plan and no paid plan on its Shopify App Store listing.
Microsoft Clarity: AI Insights publishes 1 plan: Free Forever (free). These are list prices from the Shopify App Store and exclude any usage-based charges.
Microsoft Clarity: AI Insights holds 4.6 out of 5 from 1,880 merchant reviews, with 90% of them at 4 or 5 stars. That is a large enough sample to take the rating seriously — only about 2% of apps on the store reach 1,000 reviews.
The most-reviewed alternatives in Analytics are Data Export IO: Report, Report Pundit: Custom Reports and BR ‑ Better Reports. The comparison table above shows each one's rating, review count and entry price.
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