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GA4 Google Analytics 4 ‑ GTM vs BR ‑ Better Reports

A side-by-side on the things that decide it — rating, price, momentum and what merchants actually praise — from our own catalogue and review data.

GA4 Google Analytics 4 ‑ GTMBR ‑ Better Reports
Rating4.3★5★
Reviews81,141
Price from$17/mo$19.9/mo
Free planYesNo
Category rank#154#4
MomentumCoolingSteady

The bottom line

Pick GA4 Google Analytics 4 ‑ GTM

It's the cheaper option and it has a free plan.

View GA4 Google Analytics 4 ‑ GTM
Pick BR ‑ Better Reports

It's rated higher and it has far more reviews behind that rating.

View BR ‑ Better Reports